Google starts to levy digital tax on Google Ads Budgets. The start is made by Austria, Turkey and the United Kingdom.

Choose the right bidding strategy: Target ROAS or target CPA? Which bidding strategy should I choose? Here we explain briefly what these two bidding strategies are and which strategy is best suited to whom.

What is the BiddingLab Reactor and how does it help me with Google Ads campaign management? We explain how you can use the BiddingLab Reactor to manage your campaigns efficiently and get the most out of your campaigns.

We admit: We are big fans of automation - and let's face it, if reliable medical diagnoses can now be made by artificial intelligence, a Google Ads account can certainly be managed via AI. Can you?

It is no longer a secret that the success of a website depends not least on the two SEM disciplines - search engine optimization and search engine advertising. The synergy effects that result from an optimal coordination of both channels are often underestimated.

What is Smart Bidding? And what are the advantages and disadvantages of Google Smart Bidding compared to an external bidding solution? The comparison in numbers.