Our core values
At BiddingLab, all employees share five fundamental corporate values.
They form the foundation for growth and development.
Technological excellence
Constant development to acquire new knowledge and expand one’s skills is a basic principle at BiddingLab.
Reliability and Trust
Our cooperation and customer orientation is characterized by fairness and reliability. This is how we create long-lasting trust in BiddingLab.
Flexibility and Adaptability
The constant changes in the market make it necessary to adapt within the shortest possible time and to react adequately to new circumstances.
…how it all began
In the beginning, we were faced with the question: “How can we make the work of our SEA team more efficient and at the same time offer our clients a better alternative to Google Smart Bidding?”
After two years and numerous tests, the original idea turned into a fully automated bidding algorithm, which today successfully optimizes the Google Ads accounts of many companies.
BiddingLab timeline
2017
Alpha version enters the test phase
2020
First anniversary of BiddingLab
2019
BiddingLab.com goes online
2021
BiddingLab is capable of controlling Google Display
What’s next for BiddingLab
We are continuously working on the further development of the algorithm to make it even more efficient and to implement new possibilities of control.
In addition, the interface is constantly receiving new updates to make it even more user-friendly and to provide our customers with new features.