We are BiddingLab
this is our story

Our core values

At BiddingLab, all employees share five fundamental corporate values.
They form the foundation for growth and development.

Technological excellence

Constant development to acquire new knowledge and expand one’s skills is a basic principle at BiddingLab.

Reliability and Trust

Our cooperation and customer orientation is characterized by fairness and reliability. This is how we create long-lasting trust in BiddingLab.

Flexibility and Adaptability

The constant changes in the market make it necessary to adapt within the shortest possible time and to react adequately to new circumstances.

…how it all began

In the beginning, we were faced with the question: “How can we make the work of our SEA team more efficient and at the same time offer our clients a better alternative to Google Smart Bidding?”

After two years and numerous tests, the original idea turned into a fully automated bidding algorithm, which today successfully optimizes the Google Ads accounts of many companies.

BiddingLab timeline


Alpha version enters the test phase


First anniversary of BiddingLab

2019 goes online


BiddingLab is capable of controlling Google Display

What’s next for BiddingLab

We are continuously working on the further development of the algorithm to make it even more efficient and to implement new possibilities of control.

In addition, the interface is constantly receiving new updates to make it even more user-friendly and to provide our customers with new features.

Our Team

Andreas Kraus

Founder and CEO

Kristina Hein

SEA Expert

Christoph Kern

Business Development

Karoline Klein

SEO Consultant

Chris Buchheim

Project Manager



Lazar Markovic

UX Designer

Stephanie Wiezoreck

Social Media Consultant

Markus Hoffmann

Solution Architect

Thomas Brunner


Beyza Schmidt

SEA Consultant

Mirko Dabow

UX Designer

Nikolas Huff

Project Manager

Torsten Jakoby

Media Designer