The bid management tool of the future

Predictive Bidding for your Google Ads campaigns

Manual bidding is so outdated. BiddingLab controls your bids fully automated – ensuring optimal performance with minimal effort.

New customers are testing BiddingLab for 60 days free of charge.

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Facebook Marketing Partner

The bid management tool of the future

What is BiddingLab?

BiddingLab is your automated bidding solution for Search & Shopping campaigns. Originally developed to support agency teams, today more and more e-commerce companies and in-house SEA teams benefit from our bidding solution. With easy setup, fully automated bidding algorithms and AI-based optimization, BiddingLab becomes a reliable partner that simplifies your campaign management, saving time and resources.

7 good reasons to test BiddingLab

7 good reasons to test BiddingLab

  • Highly customizable & tailored to your goals
  • AI-based bid management in real time
  • Better performance with the same Ad spend
  • Simple setup - no technical know-how & no developer resources needed
  • Campaign control up to 100% automated
  • Smart alerts, including recommendations for target and bugdet adjustments
  • Comprehensive support from initial contact to cooperation: A team of experienced Google Ads specialists will always be there to help you out

Satisfied customers

Thomann
Adticket
Nähwelt Flach
music2me
Beeftec

When ROAS bidding is not enough: BiddingLab can do more

As Google Ads specialists, we believe in ROAS / KUR-based bid management – after all, that’s what most of the best fits the goals of a performance campaign. But sometimes ROAS / KUR is not everything.

As experienced SEA managers, we know that.

The good news: BiddingLab can do more!

More power

More power

Ideal for special occasions, christmas business or other events: Our sales booster listens to individual rules and ensures more advertising pressure during the promotion period.

More attention

More attention

With our promotion booster, selected products / categories can be optimally staged – perfect for novelties, top sellers or individual advertising campaigns.

More info

More info

You have special sales targets for specific product categories? Brand A has much higher margins than Brand B and therefore other ROAS targets? No problem. BiddingLab takes into account additional data feeds, so that the optimization is adjusted flexibly to your company.

More transparency

More transparency

We have no secrets – that’s why you always see what’s going on in your account. If you have questions, our support is always at your side. So unlike other bidding solutions, you do not blindfold a black box.

More precision

More precision

Other bidding solutions control ad group level bids – we go one step further. BiddingLab works automatically at the keyword or product level. So we make sure that we set the right bid for every search term.

More than just bidding

More than just bidding

BiddingLab does not just mean bidding – it means a multitude of systems united: From conversion prediction over competition analysis, trend recognition and bid landscape analysis up to historical analysis – different algorithms work hand in hand, in order to lead to the optimal performance.

Start now? Only 4 easy steps needed

01 Easy Setup

Link your Google Account with BiddingLab in 3 easy steps. No installation of a new tracking needed.

02 Define your GoogleAds strategy

Set your strategy and performance goals at the account, campaign, and ad group / product level.

03 Define schedules (optional)

Define exact schedules for campaigns, ads, and products. Thus, action periods (eg Cyber ​​Monday, final sales) can be conveniently and flexibly planned in advance (Promotion Booster).

04 Define hype targets (optional)

If you want to promote new products, your top sellers or special offers targeted and aggressive, then you can use our Sales Booster. That’s how you generate more traffic, more conversions, and more revenue.

Contact us!

Try Biddinglab for 60 days free

You would like to start directly? No problem – after your request you will hear from us within a maximum of 24 hours.

We look forward to your request.

Contact us!

Prices

Shopping Bidder

Shopping Bidder

  • Google Shopping campaign automation
  • Support from experienced SEA team
  • CSS included free of charge on request
  • including account check and bidder setup
  • Try 60 days for free
  • From month 3: from 199 € + 3% AdSpend / month
Search Bidder

Search Bidder

  • Google Search Campaign Automation
  • Support from experienced SEA team
  • including account check and bidder setup
  • Try 60 days for free
  • From month 3: from 199 € + 3% AdSpend / month
Combination: Search / Shopping

Combination: Search / Shopping

  • Complete performance campaigns automation
  • Support from experienced SEA team
  • including Account Check & Bidder Setup
  • CSS included free of charge on request
  • Try 60 days for free
  • From month 3: from 299 € + 3% AdSpend / month

Any questions? FAQ

Which campaign types can you serve?

Currently, our bidding solution works for Google Search and Google Shopping campaigns.

Which bid strategies does your tool offer?

We limit ourselves to ROAS & CPA bidding. A bidding solution that targets a specific CPC (cost per click) or reach was out of the question for us as a performance marketer. The sales and promotion boosters can be used to customize the performance goals for individual products or campaigns.

What happens if I am not satisfied?

Do not worry – we believe in our solution and do everything in our power to make our customers happy with the result. If that’s not the case, you can just get out at any time during the 60-day trial period. Without costs, without risk.

How fast can we start?

If you decide today, BiddingLab starts tomorrow. But before the bidder gets down to work for you, our support will take a look at your account to make sure everything is geared towards achieving your advertising goals.

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