Google Ads automation
Whether search, display or shopping campaigns – BiddingLab automates and perfects the performance of your Google Ads campaigns 24/7
Marketing Manager
Increasing performance with the same AdSpend
AI-powered bid management in real time
Keyword management through Reaktor technology
CSS included on request
CEO
Maximum profitability
No technical know-how required
Campaign control fully automated possible
No black box: maximum control
Agencies
Suitable for any type of customer
Maximum time effectiveness per customer/account
100% focus on strategy and macro management
Geographic & language campaign targeting
Why BiddingLab?
Your bidding tool for performance from another world
BiddingLab is the solution for bid management and keyword management in your Google Ads account. It allows you to manage the bids of your Search, Shopping and Display campaigns fully automatically and data-driven – always with your goal in mind. Thanks to simple setup and AI-supported real-time optimization, BiddingLab is a reliable partner for powerful performance.
Boosts your performance!
When BiddingLab detects unprofitable products or keywords, it reacts in real time and lowers the CPC. This avoids unnecessary click costs where no revenue is generated.
Bids more efficient!
Your ad will only be played if the conversion probability is such that your cost-benefit target is met. This way, BiddingLab ensures that your budget is used in the most effective way.
Saves time!
The daily routine of manual adjustments and identification of new potentials takes an enormous amount of time. BiddingLab controls and recognizes this automatically. So you have more time to focus on strategies and potentials.
Always one step ahead
of your competition
with BiddingLab
After the initial contact, we were relatively quickly convinced that this was a good introduction to Google Ads Automation. We used the free 60-day version and received support from the BiddingLab team during this period. Overall, we felt very well looked after from day one. After implementing some recommendations and having used the software for a good 4 months now, we were able to increase our conversion value while simultaneously decreasing the cost per action. We would recommend the tool at any time and are already looking forward to further development. Transparent costs and the 60-day trial period (in which the quality was clearly proven) have convinced us.
Anatol Menke
Digital Marketing Manager @ J. König GmbH & Co
TONEART-Shop has been working with Biddinglab since Q4 2021. The cost-effective monthly flat rate in combination with the intelligent placement of our products on Google Ads is surprising. Previously, we spent 45% more on budget, but received 144% more conversions in return. The cost per conversion was reduced by 40% in percentage terms. The conversion rate has now increased by 85%. The ROAS increased by 360% and the turnover even by 571%. These are top results!
Thomas Zeitz
Managing Director @ TONEART-Shop
After I had already made experiences with other bid management providers, I came across BiddingLab. The most important thing for me was that all common campaign types could be controlled. After just a few weeks, both the profitability and the turnover increased - even more significantly than I would have expected. We were particularly pleased with the positive development in our shopping campaign. I can therefore recommend BiddingLab to every online retailer with a clear conscience.
Annika Kauling
CEO @ feuerwehrdiscount.de
By using BiddingLab we are able to use our marketing budget much more efficiently. The intelligent control of keyword bids made it possible to halve the average KUR. All in all, the SEM-generated turnover could be doubled with the same budget.
Jo Wolframm
Head of eCommerce @ Touratech
As a marketing agency, we have used BiddingLab very successfully for our clients. Whether complex online store or simple lead generation: the BiddingLab AI delivers the must-have Google Ads Turbo
Florian Wessling
CEO @ Collective Brain
We are not a classic e-commerce company, so we did not expect such a strong performance increase through BiddingLab. We appreciate the metrics-driven management and the automated adjustments outside of normal business hours. This puts us one step ahead of our competition.
Iris Kirberg
Head of Marketing and Sales Authors @ BoD
We have already used several tools and finally landed on BiddingLab through our own research. We have been using this tool for over a year now and are extremely satisfied with the results.
Karsten Prehm
Lawyer @ Markenservice
BiddingLab features at glance
BiddingLab ist constantly being updated in order to meet the needs of our customers. Here are
some current features in overview.
Real time bid management
Real-time bid management using fully automated bidding algorithms and AI-powered optimization.
Conversion Prediction
Data-driven prediction of the duration and profitability of the next conversion enables early response and cost control.
Bid Landscape Analysis
Monitor the competitive situation and optimize your own ad position. Even with poor performance, the visibility remains.
Trend Recognition
Dynamic trend detection weights the temporal proximity of the interaction to identify short- and long-lived trends.
Additional Datafeeds
BiddingLab takes into account additional data feeds, so that the optimization is flexibly adjusted to your performance goals.
Sales Booster
Targeted and intensive promotion of top sellers or special offers. You generate more traffic, more conversions and higher sales.