A sophisticated Bidding Engine you can trust. Optimizing more than € 50 million ad-spend per year, CSS included, delivering best performance.
New customers are testing BiddingLab for 60 days free of charge.
BiddingLab is your automated bidding solution for Search & Shopping campaigns. Originally developed to support agency teams, today more and more e-commerce companies and in-house SEA teams benefit from our bidding solution. With easy setup, fully automated bidding algorithms and AI-based optimization, BiddingLab becomes a reliable partner that simplifies your campaign management, saving time and resources.
As Google Ads specialists, we believe in ROAS / KUR-based bid management – after all, that’s what most of the best fits the goals of a performance campaign. But sometimes ROAS / KUR is not everything.
As experienced SEA managers, we know that.
The good news: BiddingLab can do more!
Ideal for special occasions, christmas business or other events: Our sales booster listens to individual rules and ensures more advertising pressure during the promotion period.
With our promotion booster, selected products / categories can be optimally staged – perfect for novelties, top sellers or individual advertising campaigns.
You have special sales targets for specific product categories? Brand A has much higher margins than Brand B and therefore other ROAS targets? No problem. BiddingLab takes into account additional data feeds, so that the optimization is adjusted flexibly to your company.
We have no secrets – that’s why you always see what’s going on in your account. If you have questions, our support is always at your side. So unlike other bidding solutions, you do not blindfold a black box.
Other bidding solutions control ad group level bids – we go one step further. BiddingLab works automatically at the keyword or product level. So we make sure that we set the right bid for every search term.
BiddingLab does not just mean bidding – it means a multitude of systems united: From conversion prediction over competition analysis, trend recognition and bid landscape analysis up to historical analysis – different algorithms work hand in hand, in order to lead to the optimal performance.
Link your Google Account with BiddingLab in 3 easy steps. No installation of a new tracking needed.
Set your strategy and performance goals at the account, campaign, and ad group / product level.
Define exact schedules for campaigns, ads, and products. Thus, action periods (eg Cyber Monday, final sales) can be conveniently and flexibly planned in advance (Promotion Booster).
If you want to promote new products, your top sellers or special offers targeted and aggressive, then you can use our Sales Booster. That’s how you generate more traffic, more conversions, and more revenue.
You would like to start directly? No problem – after your request you will hear from us within a maximum of 24 hours.
We look forward to your request.
Currently, our bidding solution works for Google Search and Google Shopping campaigns.
We limit ourselves to ROAS & CPA bidding. A bidding solution that targets a specific CPC (cost per click) or reach was out of the question for us as a performance marketer. The sales and promotion boosters can be used to customize the performance goals for individual products or campaigns.
Do not worry – we believe in our solution and do everything in our power to make our customers happy with the result. If that’s not the case, you can just get out at any time during the 60-day trial period. Without costs, without risk.
If you decide today, BiddingLab starts tomorrow. But before the bidder gets down to work for you, our support will take a look at your account to make sure everything is geared towards achieving your advertising goals.
