Dynamic Search Ads (DSA) are a simple and time-saving form of Google Ads advertising with text ads. What exactly is behind it, how it all works and how the optimal interaction with BiddingLab works, we tell you here.
Enter keywords when creating a campaign? With Dynamic Search Ads this is not necessary. As an advertiser, you simply define the page to be advertised – and Google does the rest for you. Google crawls your page and creates ads automatically – based on the content of your page.
If a user makes a search query and Google thinks that this query matches your page, your page will be advertised. The ad title is automatically generated by Google. As an advertiser, you only have to specify the description lines yourself.
Dynamic search ads sound pretty good, don’t they? But do they have other advantages besides saving time?
Yes, of course! Dynamic search ads help you optimize other ads and campaigns in your Google Ads account. You can view the search terms and pages used for which your DSA campaigns were served. And you can see which keywords could perform best with which page. Which search term generates how many clicks and conversions? And which keywords should I focus on or avoid in the future? You can answer these questions with the help of the data on your dynamic search ads.
Is your website very large and difficult to promote via keyword-based campaigns? Or you don’t have much time to set up or maintain your campaigns, but you don’t want to wait any longer and you don’t want to miss out on any traffic? Then you should think about dynamic search ads. Because – as already described – they provide you with important insights that you can also use for other or new campaigns.
If the content of your website changes on a regular basis, you should keep in mind that Google will only accept the changes once the page has been crawled again. This may take a little time. Therefore, Dynamic Search Ads are less suitable for promoting daily deals.
DSA campaigns can and should be optimized continuously. Here, the advertiser must not fully rely on the automatic control by Google. Dynamic search ads also need maintenance and need to be managed!
You want to optimize your DSA campaigns? BiddingLab helps you and optimizes the ad targets of your Dynamic Search Ads automatically and AI-supported in real time. To ensure optimal performance! Interested? Then feel free to contact us.